Friday, March 29, 2013

You've Got Mail

I don’t have a lot to write today because I’m gearing up for finals before I go to Paris. But I thought I would write something anyways…

(By the way, sorry about the You've Got Mail reference. I couldn't help it. People always tell me that my name reminds them of Kathleen Kelly, and I love that movie with a passion).

I’ve been taking an advertising class this semester, and I had a group project for a direct mail piece. You know. Those annoying post cards you get in the mail that you never read—except you would totally read mine. Just sayin'.

The goal of the assignment was to find a willing client and make a direct mail piece that they could realistically send out in order to get more people to their store or organization. My group chose my friend Amy, who owns fine fabric store in Salt Lake—Yellow Bird Fabrics.

Put a bird on it!
But ignore the address. They are now at 988 East.

I love this store because it not only is one of the sole places you can buy nice, designer fabric, but I also have some great memories of this place. I interned there during my days as a fashion student, and I would be lying if I said that I didn’t skip a few classes to spend time there in high school. The niche-market, trendy, locals-only feeling made it a perfect place for this assignment.

We came up with an idea to make paper dolls featuring some of the designer fabric that Amy has in the store (she has stuff like Vera Wang and Liberty of London fabrics). As we got further into the project, we realized that doing actual paper dolls would be a logistical nightmare, so instead I illustrated a few dolls to look like paper dolls for the front of the card.

Here it is in all of its glory. It's not my best illustration work, (or design work for that matter), but it's still pretty cute.
It was a fun project, but superimposing the fabrics on the clothes with Illustrator was the biggest pain in the butt.

The post card was advertising the 20% off spring-sale that Yellow Bird has every year for all of the winter-weight fabrics. We wanted to show a progression from winter to spring, so each of the dolls is wearing looks for the appropriate for the season.

The back of the card was REALLY cool. Terrie, my awesome teammate, designed it. Since it's not my work, I don’t feel like I have the right to showcase it on my blog—you'll just have to take my word for it.

Stay tuned for more.

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